CRM Strategy Manager
Description
BettingJobs are currently seeking a CRM Strategy Manager for an established gaming brand, to be based in their UAE office.
Responsibilities:
Develop and execute a comprehensive CRM strategy to drive customer acquisition, retention, and lifetime value.
Leverage CRM analytics to identify customer behaviour trends and implement personalised engagement strategies.
Monitor industry trends and competitors to ensure CRM initiatives remain innovative and effective.
Oversee the collection and analysis of customer data to uncover key trends, preferences, and behaviours.
Utilise data analytics tools to generate insights that inform marketing strategy and decision-making.
Enhance Host team productivity and customer engagement through optimised CRM tool usage.
Streamline player touchpoints across the customer journey, ensuring a seamless experience from registration to retention.
Craft personalised communications to deepen customer engagement.
Evaluate loyalty programs and marketing campaigns, adjusting strategies for maximum impact.
Promote a culture of collaboration, innovation, and continuous improvement within the team.
Set clear performance goals and provide regular coaching and feedback.
Ensure team members have the tools, training, and resources needed for success.
Align CRM efforts with broader business goals through close collaboration with marketing, operations, IT, and finance.
Work with IT to integrate CRM systems with other casino platforms and databases.
Partner with operations to enhance the on-property customer experience.
Manage the CRM budget to ensure efficient resource allocation and strong ROI.
Monitor CRM tool effectiveness, including Host usage and opportunities for performance improvement.
Ensure CRM practices comply with data laws and gaming industry regulations.
Identify and mitigate risks related to CRM strategy and data management.
Requirements:
Bachelor’s degree in marketing, Business Administration, Data Science, or a related field; master’s degree preferred.
Minimum of 5 years of experience in CRM, marketing, or a related field. Previous leadership role a plus.
Proven record of developing and executing successful CRM strategies in the gaming or hospitality industry.
Strong analytical skills with experience in data analysis, segmentation, and predictive modelling.
Proficiency in CRM software and data analytics tools.
Excellent leadership, communication, and interpersonal skills.
Ability to think strategically and translate insights into actionable plans.
Knowledge of data regulations and compliance requirements.
Reference number: 1240523 Profession:Company: Betting JobsDate posted: 7th Jan, 2026