Marketing Technology Manager

BettingJobs are working with a major European sportsbook and casino operator who have offices based in Prague. They are looking for a Marketing Technology Manager to join their team in Prague. Responsibilities:

• Define the strategic direction for marketing technology, aligning initiatives with business goals and customer engagement strategies, and lead delivery of the technology roadmap.
• Partner with Product, Technology, Acquisition, CRM, and authoring teams to ensure seamless integration and future-proofing of marketing systems during releases.
• Establish and maintain risk and incident management frameworks, ensuring compliance with data protection and regulations.
• Monitor and optimize marketing technology performance to improve efficiency and effectiveness.
• Drive automation and streamline processes to enhance day-to-day operations.
• Mentor junior team members, fostering knowledge sharing and continuous improvement.
• Collaborate with international stakeholders to balance local needs and global standards; manage vendor relationships to leverage best-in-class solutions.
• Oversee the marketing technology budget, ensuring effective resource allocation and financial control.
• Evaluate emerging technologies and trends to identify innovation opportunities.
• Apply project management methodologies to deliver high-quality solutions on time and to stakeholder expectations. Requirements:
• Professional fluency in English.
• 7+ years' experience as a web or front-end developer, including exposure to marketing technology solutions.
• 2+ years in a leadership role, ideally managing cross-functional teams or projects.
• 2+ years' experience with CRM platforms (e.g., Bloomreach, Salesforce).
• Degree in IT or a related field (e.g., Computer Science, Information Technology).
• Strong expertise in HTML, CSS, JavaScript, Vue.js, and mobile app technologies.
• Solid knowledge of WordPress and other CMS platforms.
• Experience with tagging tools (e.g., Google Tag Manager) and analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Familiarity with Google Cloud, AWS, and marketing automation tools (e.g., HubSpot, Marketo, Salesforce Marketing Cloud).
• Proficiency in Microsoft Office and project management tools/methodologies (e.g., Agile, Scrum, Jira, Trello).

Consultant

Scott McMillan

Associate Director

7495 014113) Reference number: 1319017 Profession:Company: Betting JobsDate posted: 12th Feb, 2026