CRM Planning Manager

We are working on a newly available CRM manager role for a sports betting and casino brand located in Central London. Working as part of a growing team, this role offers growth potential within an operator pursuing multiple European regulator licenses. Key Responsibilities:

• Develop and manage automated lifecycle programmes across onboarding, service communications, churn prevention, retention, and reactivation.
• Build and maintain audience segments, triggers, and personalisation logic within the CRM and Back Office platforms.
• Own the CRM campaign calendar, planning and delivering ad-hoc promotional campaigns end-to-end (objectives, targeting, offers, messaging, channels, KPIs).
• Implement real-time, behaviour-based messaging and support on-site personalisation in collaboration with Product.
• Partner with Acquisition and Performance Marketing to ensure seamless cross-channel communication and minimise marketing fatigue.
• Manage external CRM delivery partners where required.
• Document processes and build scalable playbooks for new markets.
• Monitor and optimise campaign performance, bonus costs, ROI, and CRM’s contribution to revenue and player value.
• Track key CRM metrics (conversion, retention, reactivation, LTV) and translate insights into actionable improvements.
• Own and forecast CRM promotional and channel budgets.
• Run A/B tests and holdout groups to measure incremental impact and continuously improve performance. Requirements:
• 3–5 years’ experience in CRM, lifecycle marketing, or marketing automation in a B2C digital environment (strong fundamentals and growth mindset also considered).
• Experience in iGaming, sports betting, or other regulated industries is a plus.
• Strong analytical skills with a data-driven approach and hands-on experience with A/B testing.
• High attention to detail, particularly in QA, compliance,, and consent management.
• Comfortable working cross-functionally in a fast-paced, startup-style environment.
• Hands-on experience with CRM/marketing automation platforms (e.g., Xtremepush, Optimove, Braze, Emarsys, BloomReach).
• Understanding of CDPs, first-party data flows, segmentation, and personalisation.
• Familiarity with event tracking, APIs, and retargeting audiences.
• Comfortable using analytics tools (e.g., GA4, FullStory, CRM dashboards, Power BI).
• Bachelor’s degree in Marketing, Business, Communications, or related field preferred (or equivalent experience). CRM or marketing automation certifications are a plus.

Consultant

Jennifer Innes

CEOXXX-XXX-XXXX) Reference number: 1320637 Profession:Company: Betting JobsDate posted: 19th Feb, 2026