Marketing Manager for Germany
Description
BettingJobs is excited to partner with our client, a leading iGaming operator, in their search for a Marketing Manager for Germany to join their team based remotely in Germany.
Originally founded in 2012, our client has rapidly grown to become a prominent brand in the iGaming sector, now employing over 2,500 staff across 16 countries globally.
Responsibilities:
Define key marketing targets (e.g. site traffic, new users, conversion rates, CPA, player value) in alignment with the country manager and overall financial KPIs.
Develop tactical marketing plans, including brand positioning, media strategy (types, channels, formats), and campaign planning.
Oversee creation and localization of marketing materials (TV, ATL, BTL, digital, on-site) with external creative agencies to ensure alignment with local audience needs.
Propose, implement, and monitor the local marketing budget, ensuring efficient spend and performance tracking.
Collaborate with HQ product teams to tailor products and services to local market standards and expectations.
Coordinate local and central content teams to maintain high-quality and consistent communications across all touchpoints.
Monitor and evaluate the performance of all marketing activities (TV/ATL, digital, affiliate, on-site), ensuring KPIs are met and adjusting strategy as needed.
Track and report on competitor activity in marketing, product, and compliance; lead local media and market research and support global research rollouts.
Manage local and international agencies and partners for campaign execution.
Prepare detailed reports and strategic insights for the Country Manager and senior leadership.
Ensure all marketing initiatives comply with local legal and regulatory frameworks.
Lead, support, and grow the local marketing team; act as a key representative of the company both internally and externally.
Requirements:
Bachelor’s degree in Marketing or related field.
At least 5 years of experience in a senior marketing role, ideally in the online sector.
Native-level German and excellent English.
Strong passion for sports and the online gaming industry.
Business-oriented mindset with entrepreneurial spirit.
Excellent analytical and data-driven decision-making skills.
Creative flair and ability to execute innovative, KPI-driven projects.
Hands-on, proactive approach with strong teamwork ethos.
Exceptional communication and leadership abilities to align and motivate teams.
Reference number: 1280142 Profession:Company: Betting JobsDate posted: 22nd Dec, 2025