CRM Campaign Manager
Description
BettingJobs is working with an established iGaming group that is seeking to expand with a remote based CRM Campaign Manager to work on a new brand within their portfolio. Key Responsibilities:
- Plan and execute the targeting and creative elements of multi-channel customer marketing campaigns, based on customer segmentation
- Work closely with the Head of CRM to ensure timely delivery for all campaigns
- Work to deliver automated and triggered campaign programmes for various customer segments and life stages.
- Build campaign templates across channels, such as, email, web and mobile
- Continuously optimise the execution of campaigns through working with the Analytics team
- Proactive monitor, A/B Test and report on campaign performance, defining enhancements where necessary
- Ensuring monitoring of operational CRM systems and issues resolutions where necessary.
- QA of campaigns to ensure high quality
- Understanding data structures and anomalies
- Ensuring adherence to regulatory and best practice suppressions are used Requirements:
- Experience of working in analytical environment
- Competent in Microsoft Excel
- Ability and willingness to learn new tools and programmes essential
- Excellent problem-solving skills
- Excellent time management - able to deal with multiple tasks or problems at the same time and execute to a high standard
- Excellent at working under pressure and to tight deadlines
- Understanding of bonus systems, loyalty & rewards programs
- Desirable Skills & Experience
- Optimove CRM system a bonus
- Experience in the crypto sector
- Experience of online casino and / or sports betting
Consultant
Euan Green
Senior Recruitment Consultant
7891 384957) Reference number: 1322324 Profession:Company: Betting JobsDate posted: 26th Feb, 2026