Country Manager (Sierra Leone)
Description
BettingJobs is working with an African focused operator, they have a strong online and retail presence in Cameroon, Sierra Leone, Liberia and Democratic of Congo. They are looking for a Country Manager for Sierra Leone to join their team.
Key Responsibilities:
Develop and execute a market and growth strategy tailored to the Sierra Leone.
Oversee retail outlets, digital platforms, and customer service.
Ensure all activities meet local gambling regulations and licensing requirements.
Identify partnership opportunities with local agents, telecom providers, and payment providers.
Manage budgets, reporting, and performance against KPIs.
Recruit, train, and manage local staff to deliver excellent customer service.
Lead customer acquisition and retention campaigns across retail, digital, and community channels.
Build strong relationships with regulators, partners, suppliers, and the wider community.
Requirements:
Proven leadership experience in the gambling industry in Africa
Strong understanding of African gaming markets, ideally with knowledge of Sierra Leone.
Familiarity with regulatory frameworks in the gambling sector.
Excellent communication and negotiation skills.
Ability to manage P&L and drive commercial growth.
Entrepreneurial mindset with hands-on problem-solving skills.
Reference number: 1311867 Profession:Company: Betting JobsDate posted: 16th Jan, 2026