דרושים»פרסום שיווק ויחסי ציבור» Product Marketing Manager, Mobile app

לפני 15 שעות חברה חסויה Location: Job Type: As a Product Marketing Manager focused on our mobile app experience, you will drive new ARR from subscriptions sold on our massively popular products and act as a key focal point between Product and Marketing teams. You will collaborate with internal teams across product, user experience, marketing, R&D, customer success, and more, to drive go-to-market and growth strategies for the apps.

What youll be doing:

Collaborate and become the liaison for mobile app product managers to fuel decision-making with marketing understanding and insights. Craft compelling positioning and messaging frameworks that articulate the unique mobile apps value propositions, across different user segments. Orchestrate comprehensive GTM strategies for new app features and launches, aligning cross-functional stakeholders to deliver impactful multi-channel campaigns. Analyze market trends, competitor landscapes, and user behaviors to serve as the voice of the customer, turning deep insights into actionable recommendations for the product roadmap. Drive adoption, retention, and growth KPIs by optimizing marketing funnels and collaborating closely with UA, ASO, and CRM teams on user acquisition and lifecycle initiatives. Collaborate with the pricing team to define subscription tier positioning and packaging strategies that maximize revenue and user value. Develop robust product onboarding and education experiences that bridge the gap between complex technical features and the optimal customer experience.Requirements: 3+ years of product marketing experience In-depth understanding of the mobile apps world, especially in the B2C field Background in investing with a good understanding of why and how people invest as well as market dynamics Can-do approach, enablement mindset, and strong collaboration skills Analytical and quantitative/statistical skills to support data-driven decision-making. You will build your own MixPanel dashboard and reports Strong project management, communication, and presentation skills Self-driven, problem-solving mindset, motivated with strong interpersonal skills - you will collaborate with diverse stakeholders and must be able to navigate and drive outcomes Ability to thrive in a team environment Bachelors degree (B.A/B.Sc) in communication, marketing, business management, or economics from leading universities Native-level proficiency in EnglishThis position is open to all candidates. Hide